8 Screaming Hot Reasons To Dump Your
Current IDX Solution & Put
Interactive IDX On Your Website

If your current IDX solution doesn't offer all of the features below, you're leaving money on the table with your website. Can you afford that in a slowing market?

1. Interactive IDX offers smart lead capturing. Free or cheap IDX solutions offer a one-way stream of listings data, but nothing except your phone number and maybe an email link for contact information. Recognizing that this is an incredible waste of good content, most website vendors suggest that agents put a guestbook over the solution. That is just plain nuts! When was the last time you greeted potential clients at your office's front door with a guestbook? Real estate is a service business. Show your prospective clients you have something to offer before demanding their contact information. Even if you get consumers to register in one of these cover guestbooks (most won't, would you?), you're starting the relationship off on a negative note, especially if you have a weak IDX solution on the other side of that registration form.

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2. Lead capturing with Interactive IDX is as effective as you can get with strangers. The first thing to remember is that online consumers most definitely do not want to be "captured." To increase your odds of getting contact information with which to start a relationship, you need to make a compelling offer and you need to make the information exchange easy and effortless. Ask for registration in exchange for a property address or in exchange for daily new listing updates. Once the consumer agrees to give up some contact information, make the registration process simple. Make your required fields minimal. Add optional fields for additional information. If a prospect is inclined to give up extra information about him- or herself, you've provided the opportunity, but you haven't forced the point.

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3. Interactive IDX emphasizes your branding, not the listing office. Display rules for most MLS's don't require a high level of branding for the listing office, but neither does the MLS have any incentive to play down the listing office on its own IDX solution. Yes, most MLS's require that the listing office name appear on the listing detail page, but even this information can be downplayed and still be compliant with display rules. An example of this is the free solution provided in Florida through the state association. That solution provides the listing office and often their logo on the thumbnail page (the page that comes back first after a query is submitted with the brief descriptions of the matching listings). Most of the MLS's don't require this listing office branding on the thumbnail page. A private vendor is your advocate and doesn't have to please the listing office for constituency reasons. Private IDX packages are designed with the purchaser in mind. Daily new listing alerts by email from an interactive IDX solution can further reinforce your branding.

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4. Interactive IDX presents listings the way you would if you were meeting your prospect for the first time in person. Free solutions present lowest price listings first. Do you specialize in low end properties? This strategy might work for you. If you don't, you need a better approach. Yes, visitors can usually specify a price range, but the lowest price in the range still comes first and how many of the listings will the consumer have attention span to review? (hint: not many!) Effective IDX solutions return your listings first and then make it really easy to re-sort the listings the way the visitor wants to see them, such as highest price first, lowest price first or newly listed. Feature windows can further highlight your listings.

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5. Interactive IDX keeps visitors on your site longer and brings them back. Did you know that search engines track consumer visits to your website and the length of time these consumers spend on your site? Did you know that you get rewarded with better organic search engine ranking and more favorable search engine advertiser rates if consumers "stick" around? To make consumers stay longer, you need lots and lots and lots of listings for them to view. These listings need to be easy to access with minimal clicks. Regarding return visits, unless your solution invites visitors to save specific listings of interest to a private watchlist or register to get daily new listing updates by email, you're out of luck if the visitor leaves your site without contacting you or registering. Why would they come back? Because your site has lots of great content? That content had better be pretty darned compelling, and nothing is as compelling as offering your visitor a place to "park" his or her homework or to get new listings "hot off the presses" by email.

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6. Interactive IDX allows you to create automated pages of farm listings. Do you specialize in luxury condo listings or pool home or golf course properties? Maybe it's mid-priced homes in a particular part of town. We can manipulate your MLS's IDX database using nearly any property criteria in your MLS's IDX database to create pages for you that auto-populate with today's available listings that match your selected criteria. Search engines love these pages because they are keyword rich and the content changes as often as the IDX database changes. For live samples and ideas for how to use custom filter pages to generate more leads for your business, click here.

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7. Interactive IDX takes searching to the next level with mapped search results. You'll be in elite company offering your website visitors the ability to map their listings search results. Click here to see live samples.

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8. Interactive IDX can dramatically boost your conversion rate with consumers who find you through the search engines. Nothing hurts client conversion rates with search engine consumers faster than a disconnect between the consumer's expectation and what you deliver when the consumer arrives on your site through a search engine. If your search engine strategy is to attract consumers looking for "homes for sale in Mission Viejo," make sure you're landing them on a page of Mission Viejo listings - not a page describing the community or schools and most definitely not on your homepage (unless, of course, your homepage is full of available Mission Viejo listings). Interactive IDX is your key to building these pages to attract, engage and retain these visitors.

Need more than eight reasons to put Interactive IDX on your website? Click here and we'll send you more.

Dont stand by while your competitors get all the best online leads. Get your IDX solution interacting and engaging your website visitors today! You'll be glad you did.

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