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Frequently Asked SmartLeads Questions
How does the SmartLeads program work?
SmartLeads helps you to isolate the exact keywords and/or key phrases that will attract your ideal potential client. These keywords and key phrases are custom-chosen for your special circumstances. Next, you and your SmartLeads consultant take those keywords and key phrases to create ads that will appear on the results page returned when consumers submit a query with your keywords. These same ads will also appear on other relevant, related places on the web.
If consumers click on your ad, they will land on a specially chosen or created page on your website. These consumers will read your specially created content, search your listings information and register in your IDX package to access your value-added services, resulting in the highest lead conversion rates available. Periodic reports allow you and your SmartLeads consultant to tweak your campaign(s) for even higher conversion rates.
Why does the SmartLeads program work better than other programs out there?
SmartLeads is a specially designed program to bring targeted consumers to your website where you have specially designed tools to provide exactly the kind of information that these consumers seek, as well as other tools designed to elicit legitimate contact information from these visitors. You are giving consumers what they want, yet getting what you want.
Typical search engine marketing consultants or third party lead generation companies help you bring traffic to your site, but they have no clue how to help you convert these visitors to clients. In most instances, they don’t even care what happens to your leads once they are deposited on your site.
What is the difference between a search engine marketing consultant and a third party lead generation company?
Search engine marketing consultants help a website owner access various marketing programs available on the web to connect with online consumers. Third party lead generation companies use search engine marketing consultants and their services to capture leads that are then passed on to website owners. Third party lead generation companies are "middlemen" in bringing online consumers together with website owners. SmartLeads is a search engine marketing program and cuts out the unnecessary and expensive middleman.
Why is direct search engine marketing better than buying leads from third party lead generation companies?
Third party lead generation companies add another layer to the process of matching online consumers with website owners and, therefore, add unnecessary costs. If you have a good search engine marketing consultant, you don’t need the middleman to bring you qualified leads. Another problem with the third party lead generation companies is that you don’t know where the lead came from or why it is a good match for you. With SmartLeads, you dictate what kind of consumer you want to work with and SmartLeads will show you exactly where that consumer came from. Another important consideration is that you don’t get any branding impression mileage from the third party lead generation companies.
What constitutes a "lead?"
A lead is an online consumer who lands on your website because he or she is interested in your services. This is true whether your search engine marketing efforts brought the consumer to your site or whether a third party lead generation company deposited the lead on your site. Unfortunately, leads don’t usually convert themselves to clients. Special strategies and tools must be employed to get these wary consumers to identify themselves and their needs to you. This is a major flaw with a lot of typical search engine marketing consultants and the third party lead generation companies. They bring leads and leave it up to you to figure out what to do with them. SmartLeads is a complete system for bringing the highest quality leads for the lowest price and helping you convert these leads to real clients.
What makes the leads from SmartLeads so highly qualified?
The leads you get from SmartLeads are the highest possible quality as you can get. This is because our SmartLeads consultants work with you to determine what your most desired lead looks like. Then search engine ads are written to attract exactly this type of lead. When these consumers click on your ad, your most desired types of consumers are transported to your site and into strong lead conversion tools specifically designed to "speak" to these consumers and give them what they want, as well as to get you what you want from them.
What is a "branding impression?"
Your specially designed SmartLeads search engine ads appear on the web when your keyword(s) or key phrase(s) are used by a consumer in a search engine query and/or on other websites that are highly relevant to your keyword(s) or key phrase(s). Whether or not these consumers click on your ad and through to your site, they are seeing your ad and this constitutes a "branding impression," because your ad and domain name are being seen.
How can I advertise on the search engines for free?
Your specially designed SmartLeads search engine ads appear on the web when your keyword(s) or key phrase(s) are used by a consumer in a search engine query and/or on other websites that are highly relevant to your keyword(s) or key phrase(s). Each time that your ad appears, but it’s not clicked on, your advertising appears without cost. Of course your goal is to have consumers click your ad, so you can build a relationship, but you can also get a lot of lasting branding mileage out of the "branding impressions" that you get when your ad appears, but is not clicked.
Why would I use an IDX company as my search engine marketing expert?
IDXdirect started out strictly as an IDX company, but we quickly learned that realtors needed more than simply IDX for effective online marketing, and we added websites to our product line-up. Because we listen to our clients, we also soon learned that our clients needed high quality leads for their state-of-the-art lead capturing tools, and we began offering basic search engine marketing products.
Here at IDXdirect, we live, breathe and eat real estate and marketing strategies for bringing online real estate consumers together with real estate agents and companies. We’ve been doing this solely in the residential real estate sector for over five years, and ten more years before that with other industries. We understand online consumer behavior and we understand your lead capturing tools, because we built them. It’s a happy marriage of unique skills that few vendors in the real estate industry possess. We’ve taken this unique skill set and tied it to recent changes and technologies available in search engine marketing and SmartLeads was born.
Quite simply, we challenge you to find another vendor that intimately understands every stage of the online real estate marketing lifecycle like we do – from attracting the perfect lead, to drawing that lead to your site, to converting your lead to a client.
Can I spend less than $1,000 per month?
You can spend less than $1,000 per month for a SmartLeads campaign, but the search engines favor advertisers who commit to a certain budget and reward them with lower click rates and other incentives. The lower your click rates, the more leads you can "buy" with your budget. To get the biggest "bang for your buck," you need to commit at least $1,000 per month to your SmartLeads advertising budget. Face it, if you’re in business, you better be advertising. If you are presently spending your advertising dollars on print advertising, we recommend shifting those dollars to online marketing. The return on your investment with online advertising is markedly faster and higher.
Why do you recommend a three month minimum?
It takes some time to perfect your campaign(s) to attract the best leads for you and your business model. Three months’ experience with a campaign provides the statistics necessary to optimize a campaign. Optimal campaigns bring more leads for the same dollars.
Can I run my own campaign(s)?
We will explain every step to you in your SmartLeads campaign. At the end of your first 30-day campaign, you will know the basics of how a SmartLeads campaign works, and you can take over the account(s) that we create for you with the search engine(s), if you want. If you’d rather focus on real estate, let us continue to run your campaign(s) and you just work with the leads as they land in your registered guest database.
If you do intend to run your own campaign(s), we highly recommend that you let us run the campaign(s) for the first three months so you qualify for a bonus quarterly report with the statistical analytics that will help you tweak the campaign(s) for even higher future success.
What if I get too busy or want to go on vacation? What happens to my leads?
Our SmartLeads program is designed to be flexible. Need more leads fast? We can shift your budget to bring more immediate leads. Catch a cold or want to go on vacation? Your campaign(s) can be paused for whatever period you specify.
Am I limited to certain geographic areas for leads?
No! Unlike the third party lead generation companies, you are not limited to a certain area because we sold all the other areas to other clients. You might choose to run a campaign for a particular area, but you choose where and you are free to choose other areas in addition to or instead of your original area(s), as you and your SmartLeads consultant decide together as your campaign(s) progress(es).
Which search engines do you use with SmartLeads?
We favor Google because we think they far and away have search engine consumers figured out and Google excels with solutions for bringing those consumers together with website owners. More importantly, Google has 50% of the total search engine market, so ads placed on Google are getting in front of more "eyeballs." Google also has a strong network of content partners, including AOL, Netscape, Ask.com, About.com, HGTV, nytimes.com, as well as others, who distribute Google ads. Your Google ad can also appear on gmail, Google’s email service, when a user’s email message uses your keyword(s) or key phrase(s) in the body of his or her email message.
Yahoo! has about 30% of the search engine market. If you spend more than $1000.00 per month in your SmartLeads account, recommend adding Yahoo! campaign(s) to get in front of more of the search engine market.
SmartLeads – a simple name for quite simply the best leads at the best price!
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